Search results for "Communication strategy"
showing 10 items of 10 documents
The Process of Selecting Influencers for Marketing Purposes in an Organisation
2023
Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with their target audiences. Influencers can affect purchase intentions if the audience identifies with them. For a successful collaboration with an influencer, an organisation needs to ensure that the brand fit is suitable, as the audience will become suspicious if the paid collaboration is too apparent. In addition, an organisation can ask an influencer to perform many roles during the collaboration. The objectives of this study, therefore, are to discover how organisations ens…
Comunicare la ricerca. Il caso della Provide Communication Strategy
2022
Il saggio presenta le fasi di programmazione e realizzazione della communication strategy nell'ambito del progetto Provide, che ha analizzato il sistema di asilo in Italia, Spagna e Francia, focalizzando l'attenzione sulle buone pratiche rilevate nell’accoglienza e sostegno ai rifugiati e richiedenti asilo, che sono stati vittime di violenza di prossimità. Alla base della communication strategy sono stati il riconoscimento della centralità del fattore comunicativo sia sul piano della progressiva disseminazione dei risultati, che su quello decisivo della possibilità di giungere al prodotto finale servendosi, in tutte le fasi del progetto, di costanti circuiti comunicativi multidirezionali tr…
Presentació del monogràfic «Formes didàctiques i usos retòrics en la difusió del pensament de Ramon Llull»
2022
Presentació del monogràfic «Formes didàctiques i usos retòrics en la difusió del pensament de Ramon Llull», coordinat per Josep Enric Rubio i Maria Saiz.
Crisis communication and terrorism: Mapping challenges and co-creating solutions
2017
Terrorism is a globally connected, uncontrollable, transboundary risk that continually evolves and changes forms, resulting in multiple complexities that affect the lives of both citizens and organisations across the globe. These risks involve a high level of complexity when they materialise as crises, and the use of CBRN (chemical biological, radiological or nuclear) materials presents the possibility of a worst-case scenario. Crisis communication in such cases would not only be essential but also a matter of life and death. Hence, the purpose of this research was to better understand and describe the challenges of communication in CBRN terrorism crises as well as how these challenges can …
Managerial Behavior in the Lab: Information Disclosure, Decision Process and Leadership Style
2019
This paper reports the results from a lab experiment in which subjects playing the manager role can implement either an efficient / inegalitarian allocation or an inefficient / egalitarian allocation of payoffs. The experiment simulates a stylized managerial context by allowing the manager to manipulate information and select the decision process and by allowing the stakeholders to retaliate against the manager given different choices in the decision process. We found that the inefficient allocation is often selected and that this choice depends on whether the employees can retaliate against the manager and on whether the manager can hide information about the payoffs. The social preference…
Alert but somewhat unaligned: public sector organisations' social media listening strategies during the COVID-19 pandemic
2023
PurposeDuring the COVID-19 pandemic, public sector organisations produced thousands of social media messages weekly answering citizens questions and informing the public on safety related matters. The purpose of this study was to investigate how the pandemic shaped social media listening in Finland's public sector organisations and how these organisations aligned their listening and strategic communication to address emerging questions, news (real and fake) and rumours during the pandemic.Design/methodology/approachBuilding on a theoretical background from strategic communication, organisational listening, digital marketing and public sector communication, qualitative interview data include…
Nutella vs Pan di Stelle: guerra di affetti, vasetti, biscotti
2020
In questo contributo si esamina un caso di concorrenza tra brand alimentari del mercato italiano, quello tra Ferrero Nutella e Mulino Bianco Pan di Stelle. In particolar modo viene esaminata la strategia di comunicazione da un punto di vista semiotico per il lancio e il posizionamento dei prodotti creme spalmabili e biscotti farciti.
Intensive care unit strain should not rush physicians into making inappropriate decisions, but merely reduce the time to the right decisions being ma…
2016
The effect of capacity strain in an ICU on the timing of end-of-life decision-making is unknown. We sought to determine how changes in strain impact timing of new do-not-resuscitate (DNR) orders and of death.Retrospective cohort study of 9891 patients dying in the hospital following an ICU stay ≥72 h in Project IMPACT, 2001-2008. We examined the effect of ICU capacity strain (measured by standardized census, proportion of new admissions, and average patient acuity) on time to initiation of DNR orders and time to death for all ICU decedents using fixed-effects linear regression.Increases in strain were associated with shorter time to DNR for patients with limitations in therapy (predicted ti…
The Bank of Japan Communication in Time of Abenomics: Impacts on Financial Markets
2016
Workshop on Abenomics and the Financial Markets; International audience
Le tweet stratégique: Use of Twitter as a PR tool by French politicians
2015
Edited By Dejan Verčič, Ana Tkalac Verčič, Krishnamurthy Sriramesh and Jon White; National audience; This study, adopting a qualitative approach to political communication, looks in depth at the way Twitter is used as a PR tool by five French politicians. It suggests that the microblogging service plays a specific role in allowing them to monitor public opinion and current affairs, to interact with voters, journalists, stakeholders and other politicians and to disseminate information. The way politicians use Twitter is influenced by concerns of impression management (content and style of tweets), and also various institutional, political and social/symbolic limits, which contribute to revea…